Just a quick update, since I’ve neglected this journal for a few months due to being intensely focused on executing the latest phase. But it was worth it.
We finished a large scale, randomized, controlled trial across five congressional districts in TX, OK and AR, in which we tested the latest iteration of a messaging campaign aimed at (to simplify) increasing public support for politicians willing to work with opponents to get things done. Preview of the outcome: the results strongly indicate the messaging works.
We’ve written up a report on the results and it is currently in review by some of our academic partners. After incorporating their input we’ll release it.
But the short story is:
(A) We got the messaging launched and robustly tested (this was a long, hard slog, ugh).
(B) In the end it seems to work, which is fantastic news, if perhaps just a start.
LISTEN scalably helps us understand why opponents think as they do.
INFLUENCE works to
